Consumer engagement with augmented reality (AR) in marketing: Exploring the use of ar technology in marketing campaigns and its impact on consumer engagement, brand experiences, and purchase decisions

Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement

The impact of the Subjective, Social and Behavioral Drivers on Consumer Brand Engagement: Comparison between Hedonic and Utilitarian Goods

Consumer -brand engagement is a new concept in marketing literature that has attracted increasing attention of academics and researchers. The impact of consumers’ engagement with a specific brand on corporate performance is the factor that has caused this concept to receive increasing attention in recent years. The present study is an attempt to investigate the effect of subjective drivers (inv...

the u.s. policy in central asia and its impact on the colored revolutions in the region (the case study of tulip revolution in kyrgyzstan)

چکیده ندارد.

A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement

Growing attention for Social Media marketing has resulted in a burgeoning field of research and practice; yet, hitherto few studies have provided empirically grounded and comprehensive typologies for assessing, classifying, and in turn, informing the future development of Social Media marketing communications. The lack of such comprehensive and valuable typologies appears to be related to (i) t...

Green Marketing and Its Impacts on Consumer Behavior in Sports Shops

The aim of this study was investigation of green marketing and its impacts on consumer behavior in sports shops in East Azerbaijan province of Iran. The present study is functionalized by objectives and done by field. The study statistical society was sports shops in East Azerbaijan and 210 samples were chosen randomly according to Morgan sampling method and 196 questionnaires were collected ...